Casino Lugano Introduces WHEEL OF FORTUNE

Casino Lugano SA has introduced the WHEEL OF FORTUNE software at Lugano Class, in collaboration with software company G-Digital.

The goal of this launch is to gain new members for the Lugano Class club, reward the loyalty of its current members and consequentially increase the number of visits to the casino as well as increase the satisfaction of its current clients.

The customers have to scan the Lugano Class card barcode and then spin the wheel on the touchscreen monitor, which results in winning the prize. Meanwhile, the customer sees marketing and promotional messages on the other half of the 165cm screen. The members can scan the card barcode once per day. The printer automatically prints out the coupon when the prize is won. The coupon can then be used to claim the prize.

“We are very pleased with the software provided by G-Digital. They adjusted the solution to our needs and specifics of our marketing campaign. Deployment of the G-Digital system at Casino Lugano was simple, quick and smooth thanks to outstanding customer support. The number and probability of the WHEEL OF FORTUNE winnings as well as the length of the marketing campaign are completely customizable. Changing marketing and promotional messages within G-Digital software is very simple. We also like the daily report on the progress of the campaign which is generated automatically. This gives us an excellent overview and daily control of the campaign,” Mr. Cristiano Ruiu, Marketing Director at Casino Lugano said.

“Lugano Class card allows our members to enter without any other documentation, gain loyalty points and use the wardrobe for free. Now it also provides a way to gain rewards from the WHEEL OF FORTUNE. By using G-Digital software we have acquired multiple new cardholders since the WHEEL OF FORTUNE is attractive to our customers,” Mirco Alghisi, Marketing and CRM Manager of Casino Lugano said.