GVC Donates Football Sponsorship Assets to GambleAware

GVC Holdings PLC has donated its football sponsorship assets to support GambleAware’s “Bet Regret” campaign. The unprecedented move is an attempt to encourage football fans to moderate their betting behaviour.

The Ladbrokes logo which previously sat on many of the assets for all clubs of Scottish Professional Football League will now be replaced by the Bet Regret campaign logo. In total, 42 clubs who have GVC companies as commercial partners will be donating their sponsorship assets to GambleAware.

Bet Regret is aimed at moderating the behaviour of young male bettors by encouraging them to think twice about betting when drunk, bored or chasing losses.

“We are delighted that GVC Holdings has made this move to support the Bet Regret campaign. With the number of opportunities to bet and exposure to messages associated with gambling being so prevalent in football, it’s incredibly important that football fans think twice about betting when drunk, bored or chasing losses,” Marc Etches, CEO of GambleAware said.

“Whilst we want football fans to be able to enjoy a bet, we recognise the importance of doing this in a safe, responsible way. Handing over this valuable inventory to GambleAware is a demonstration that we are committed to helping our customers bet in a safe and responsible way, and we look forward to continuing to promote the Bet Regret campaign in the future to help increase awareness about safer gambling,” Patrick Kerr, Director of Safer Gambling at GVC Holdings said.