Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

‘UnMarketing’ Influencer Scott Stratten to Present Keynote at Global Gaming Expo

Published

on

Photo source: igamingtimes.com
Reading Time: 2 minutes

 

Embracing the constantly evolving gaming landscape, Global Gaming Expo (G2E) 2019 will offer a dynamic lineup of disruptive voices, including Tuesday’s keynote speaker, Scott Stratten, a top marketing influencer and president of UnMarketing. G2E, the world’s premier international gaming trade show presented by the American Gaming Association (AGA) and organized by Reed Exhibitions, will be held from Oct. 14-17 (Education: Oct. 14-17 | Expo Hall: Oct. 15-17) at the Las Vegas Sands Expo & Convention Center.

“Scott Stratten’s unconventional lessons on ‘UnMarketing’ are crucial to share at G2E, particularly during our current evolution in customer engagement and expectations given the influence of technology on traditional marketing,” said Allie Barth, AGA’s vice president of industry relations.

 

Media Registration Attendee Registration

 

“We are excited to hear from Scott as he brings his ideas to the G2E Special Events Stage on how the gaming industry can think differently about interacting with the customers who matter most, about everything from world-class guest experiences to entertainment on and off casino floors,” said Korbi Carrison, G2E event director.

 

In his keynote address, Stratten will present strategies and insights from a business leadership perspective and drawing from his experience as a longtime patron of the gaming industry. Stratten is co-host of UnPodcast and author of five best-selling books, including UnMarketing: Everything Has Changed and Nothing is Different. He ran one of the most successful viral video agencies in the world and now assists companies like Walmart, Pepsi and IBM in navigating the landscape of business disruption.

 

In addition to his keynote address Tuesday, Oct. 15 at 9 a.m., Stratten will offer a second session titled, UnMarketing: A Follow Up Q&A Tuesday, Oct. 15, from 3 p.m. – 3:45 p.m.

 

Notable disruption-themed sessions in G2E’s education offerings include:

 

o   Dr. Stasi Baran, COO, nQube Data Science

o   Jason Fiege, CEO, nQube Data Science

o   Pat Owens, EGD/Slot Manager, Elwha River Casino

 

o   Stuart Kerr, Chief Data Scientist, Pechanga Resort Casino

o   Angie Litchy, Chief Innovation Officer, Mille Lacs Corporate Ventures (MLCV)

 

    • Christopher Crescitelli, Founder/CEO, Dreamland/VR Arcade

 

o   Craig Duncan, Chief Revenue Officer, Venuetize

o   Brian Uran, Vice President of Loyalty Marketing, Live! Casino Hotel

o   Tony Williams, Co-Founder & Inventor, JACK Entertainment IP- GT Connect

o   Michael Paulos, COO, Engaged Nation (Moderator)

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.