Social Casino Gaming Market Continues to Grow at a Significant Pace

The global gaming market has continued to grow at a significant pace. Some subgroups of the market are growing more than others. Social gaming is one of those subsets.

A report by Global Market Insight stated: “The social gaming market is growing at a rapid pace on account of the increasing adoption of advanced gaming technologies, rising income levels, low cost of games, increase in online content, and digital distribution, which allow users to download the content on their systems. Popular social gaming genres, such as social casino is likely to drive the market growth during the forecast period due to the increasing social gaming traffic.”

This is why so many gaming companies are starting to look into this direction. Gaming is betting big on social gambling and based on current app usage numbers, so are consumers.

“Social casino is a sub segment of social gaming which permit players to play casino based social games, which is inspired by real money versions of the casino games. Social casino gaming is the gambling of a virtual currency without the chance of real loss or gain. Generally, there are two business models employed in the social casino gaming industry named as Up-front and Free game or freemium or free-to-play commercial model. The different categories or types of social games are casino style, poker, slots, bingo and various other table games,” another report states.

“The global social casino market is expected to increase at high growth rates during the forecasted period (2018-2022). The global social casino market is supported by various growth drivers, such as, rising number of social media users, growing global population, budding internet penetration, emerging smartphones and gaming traffic, etc.,” the report added.