eSports
Ford to Launch its own esports Virtual Racing Teams
Ford is planning to launch its own esports virtual racing teams, under the name Fordzilla.
The company will recruit top esports drivers for teams in France, Germany, Italy, Spain and the UK. The company will also invite star players to form a European team with selected members from each national team.
The Fordzilla teams will compete in games like Forza Motorsport 7. According to Ford, millions of people play Forza games each month and one million players choose Ford vehicles.
A few years ago, the winner of the first-ever Forza Racing Championship was a 2017 Ford Focus RS.
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