Trustly Appoints Louise Nylén as its Chief Marketing Officer

Trustly, the Stockholm-headquartered online payments provider, has appointed former LeoVegas executive Louise Nylén as its chief marketing officer. Nylén, who will report to Trustly chief executive Oscar Berglund, will also be part of the company’s management team. She will be responsible for Trustly’s marketing and brand-related activities.

Nylén joined LeoVegas as head of market development in October 2013 and continued to work out of the operator’s Malta office when she became chief marketing officer in May 2015. In June 2018, she was promoted to the Stockholm-based role of deputy CEO.

“The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future,” Nylén said.

“Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeal to merchants and consumers alike. I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies,” Nylén added.