BetVictor Launches New Smart Card Product for Racing

BetVictor has launched its new Smart Card product, giving access to a continuous stream of live horse racing updates.

The product has been developed in collaboration with BetVictor’s data partner, Timeform, with the aim of allowing punters to make better-informed betting decisions in real time.

The Smart Cards will update the traditionally static information provided 24 hours before each race with updates, tips and race-day trends. The live stats product, which will be integrated into BetVictor’s standard race card, will be available via mobile across all UK and Irish race meetings.

The product launch forms part of BetVictor’s new creative campaign entitled “See The Bigger Picture” and follows the recent recruitment of several BetVictor brand ambassadors, such as jockeys Rachael Blackmore and Nicola Currie, and trainer Jamie Snowden.

“Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important,” Eoin Ryan, BetVictor director of product said.

“However, over the past few years horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar,” Eoin Ryan added.