Industry News

Ninja Partners with Adidas

Published

6 years ago

August 29, 2019

Niji Narayan

Photo Source: dualshockers.com

Reading Time: < 1 minute

Tyler Blevins, better known as Ninja, has partnered with Adidas and became the first pro gamer ever to be signed by the brand.

The German sportswear giant told that the deal with Ninja is intended to show its commitment to gaming culture and “supporting creators who show dedication to excelling in their field.” Moving forward, Adidas said, it will continue to find new ways to support the 2.3 billion gamers across the world. The company added that, ultimately, it is here to help athletes make a difference in their game, no matter what games they are playing.

Ninja had been seen wearing Adidas outfits recently at different events, but not much was made of it until he teased a major reveal on his Twitter account, which featured a trippy video with an Adidas font on it.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.