Ninja Partners with Adidas

Tyler Blevins, better known as Ninja, has partnered with Adidas and became the first pro gamer ever to be signed by the brand.

The German sportswear giant told that the deal with Ninja is intended to show its commitment to gaming culture and “supporting creators who show dedication to excelling in their field.” Moving forward, Adidas said, it will continue to find new ways to support the 2.3 billion gamers across the world. The company added that, ultimately, it is here to help athletes make a difference in their game, no matter what games they are playing.

Ninja had been seen wearing Adidas outfits recently at different events, but not much was made of it until he teased a major reveal on his Twitter account, which featured a trippy video with an Adidas font on it.