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Reflex’s Slingshot remains on target for operators

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Reflex’s Slingshot remains on target for operators
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While aesthetic tech products may be hitting the headlines, Reflex’s Slingshot system is leading the charge in a behind-the-scenes revolution, making games development, delivery, machine performance and data analysis smarter than ever.

From flashy digital signage to high-end HD graphics, some new technologies are designed to hog the limelight, while others are part of a hidden revolution, working overtime behind the scenes to make life as easy and efficient as possible for operators.

Although Reflex Gaming is well-versed in both, their back-office software, Slingshot, belongs firmly in the latter category. With a name inspired by its ability to catapult operators to new heights, the software provides a feature- rich operating system that enables effortless updates and the seamless delivery of new games.

According to Quentin Stott, the founder and director of Reflex, Slingshot has not just been a gamechanger for operators but for Reflex as well, allowing them to compete at the highest level with other major manufacturers on the games development front.

As the firm’s proprietary operating system, it acts as a basis for all the company’s development activity, facilitating games design and delivery and enhancing the customer experience across all channels. For operators, meanwhile, it represents a future-proof solution in a rapidly changing market.

“At Reflex, we’re super proud of our Slingshot back-office platform, developed in-house to facilitate, for example, machine performance reporting, the updating of systems software and new game releases,” said Stott. “We view Slingshot as an ever evolving initiative and through 2019 new functionality is being developed to further benefit those customers already operating our digital products.”

In recent months, Reflex’s thirst for improvement has led them to add new sessional analysis features to Slingshot, giving operators a behind-the-scenes look at player behaviour and allowing them to track the impact of their business decisions.

As well as understanding how players behave during a gaming session, the back office provides an in-depth look at the effects of implementing alternative payment methods, giving operators the data they need to make informed future choices.

Discussing the success of the platform, Stott credits much of it to his chief product officer, Mat Ingram, who joined the company in 2016 after 20 years at Inspired Gaming. Under Ingram’s supervision, Slingshot has developed into a world-class platform that has recently been rolled out to a fresh set of customers keen to see what a more efficient back office can do for them.

“We have now opened up access to Slingshot to all our operational customers, both large and small,” explained Stott. “All of these operator s are now seeing the power of Slingshot and its ability to assist them, not to mention it being an amazing platform for us here at Reflex, too.”

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market

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January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.

Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.

“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”

For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com

 

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FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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