BtoBet Launches New Lottery Solution through iLotto Solutions Partnership

Online gaming platform provider BtoBet has partnered with iLotto Solutions and launched its new lottery solution.

Flexibility, customizability and scalability are the core of the newly integrated lottery solution. The solution’s ability to seamlessly integrate across all retail, internet and mobile channels not only allows the players to partake in a player-centric approach, but at the same time allows licensees to take total control of their acquisition, conversion, retention and reactivation strategies.

BtoBet’s CEO Alessandro Fried said that the flexibility of the lottery solution not only features custom CMS and a freehand in terms of UI, but also allows for a simpler management of multiple frontends.

“The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket,” Fried said.