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Paddy Power’s New Ad Campaign Features Jose Mourinho

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Paddy Power’s New Ad Campaign Features Jose Mourinho
Photo Source: paddypower.com
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Paddy Power has launched a new ad campaign to promote its Daily Jackpot product. The ad features former Chelsea, Real Madrid and Manchester United manager Jose Mourinho. The product plays on Mourinho’s nickname of “The Special One,” with a tagline of “Don’t think you’re special.”

Daily Jackpot is a slot game in which a large jackpot is awarded each day. The ad launched online on September 26 and on television, print and social media on September 27.

Paddy Power’s marketing has gained widespread attention several times in the past, most recently with the company’s “Save Our Shirt” sponsorship campaign.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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