Svenska Spel Appoints Petra Blixt as Sales and Marketing Head of its igaming Subsidiary

Svenska Spel has appointed former LeoVegas CMO Petra Blixt as the sales and marketing head of Svenska Spel Sport and Casino. Blixt will take on the new role on January 20, 2020.

“I am very pleased to announce Petra Blixt as the new sales and marketing manager for Svenska Spel Sport & Casino. Her knowledge and experience in data-driven marketing and sales will be extremely valuable to us in the work we are currently doing. I also want to emphasise her clear and goal-oriented leadership, which together with a high energy and ability to execute on strategy, will be important attributes for running and developing our business,” Svenska Spel chief executive Fredrik Wastenson said.

Celebrating her new position, Blixt emphasised that Svenska Spel is committed to providing socially responsible gaming, while also emphasising the strong market position of the company.

“But the business has also identified areas where changes are needed to ensure it can continue to grow market share in a highly competitive environment. That journey, as well as the prospect of working with fantastic colleagues, is what makes this role at Svenska Spel Sport & Casino so interesting,” she said.