Bettorlogic Partners with Tipico

Betting analytics software company Bettorlogic has partnered with the German sports betting operator Tipico. The deal will greatly enhance the betting shop experience for German and Austrian sports bettors.

Tipico will gain access to Bettorlogic’s extensive content service for installation across its entire portfolio of retail shops. The deal includes pre-event reasons to bet on football and tennis and then live updates through Bettorlogic’s Livelogic product for easy display in over 1200 betting shops.

“We are pleased that in cooperation with Bettorlogic we can provide our shop customers with live statistics and recommendations for countless sports events every day. Thus significantly enhance the entertainment and infotainment quality in the shop and set us further apart from the competition,” Thomas Palazzari, Head of Shop Design and Business Development at Tipico said.

“We are delighted to be working with Tipico on this project as it is a very effective way to display reasons for betting shop customers to have a bet throughout the day whether it is before events start and then when they go live. This is delivering an incredibly engaging product to Tipico’s retail shop audience,” Andrew Dagnall, CEO of Bettorlogic said.