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Sky TV Ad Revenue Falls 18.2% in Q3 2019

Published

5 years ago

October 29, 2019

Niji Narayan

Sky TV Ad Revenue Falls 18.2% in Q3 2019

Photo Source: sky.com

Reading Time: < 1 minute

Sky TV has reported a decline of 18.2% in its advertising revenue for the Q3 2019. The ad revenue slipped from $545m in the third quarter of 2018 to $446m in the third quarter of 2019.

Comcast which owns and operates the Sky TV said the decline “reflects an unfavorable impact from a change in legislation related to gambling advertisements in the UK and Italy, as well as overall market weakness.”

Sky TV gets about 10% of its revenue from advertising; its Q3 revenue contribution to its overall revenue declined 2% this year when compared with the same period the previous year.

Last year, Industry Group for Responsible Gambling (IGRG) introduced the whistle-to-whistle ban. Following the ban, no gambling ads can be shown on pre-watershed sports from five minutes before a sporting event begins until five minutes after the event finishes. The gambling advertising ban came into effect in the UK on August 1, 2018.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.