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UK Betting Firms Announce Five Safer Gambling Commitments

Published

6 years ago

November 7, 2019

Niji Narayan

What Can European Markets learn from the UK’s iGaming Sector?

Reading Time: < 1 minute

Top gambling firms in the UK have announced five safer gambling commitments, after the British MPs demanded an extension of maximum stake limit to online casinos and betting.

Chief executives of 10 of the UK’s best-known gambling groups – including Bet365, William Hill and the Ladbrokes and Coral owner GVC, said the commitments represented “the most comprehensive set of measures from a wide group of leaders across the sector to support the UK Gambling Commission’s national strategy to reduce gambling harms.”

The five pledges are to:

Prevent underage gambling and protect young people.
Increase support for treatment of gambling harm.
Strengthen and expand codes of practice for advertising and marketing.
Protect and empower our customers.
Promote a culture of safer gambling.

One of the first actions announced is a four-year national programme to educate young people, to be delivered by two charities, GamCare and the Young Gamers and Gamblers Education Trust, and funded by a £10m grant from the industry.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.