Peter Schmeichel Becomes Global Ambassador of STS’s “Bet with the leaders” Campaign

Polish bookmaker STS has launched a new campaign “Bet with the leaders.” Former Manchester United and Denmark goalkeeper Peter Schmeichel is the global ambassador of the campaign.

The cooperation between STS and Peter Schmeichel started in autumn 2019. New promotions with him will be seen on television, entertainment and digital platforms.

“The global ambassador of our Bet with the leaders campaign, is Peter Schmeichel, an award-winning figure well known throughout the world. The footballer with Polish roots is a perfect example of the fact that fortune favours the brave. He took up the challenge of playing abroad, which turned out to be a path to numerous successes in the sports world. This is incredibly close to our philosophy regarding the international expansion of STS,” Mateusz Juroszek, chief executive of STS said.

“With this new campaign, we are upgrading our logo, which visually represents the fundamental values that, as a brand, we have inscribed in our DNA – modernity, dynamics and a strong and sporty character. We constantly put people who are passionate about sports at the centre of our attention, thus having enough skills to make good predictions,” Mateusz Juroszek added.