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Martin Schmitt Joins Schmeichel as Part of STS “Bet with the Leaders” Campaign

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5 years ago

November 25, 2019

Niji Narayan

Martin Schmitt Joins Schmeichel as Part of STS “Bet with the Leaders” Campaign

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Former Olympic gold medallist Martin Schmitt has joined Peter Schmeichel as part of the STS “Bet with the Leaders” campaign.

Together with the legendary former Manchester United and Denmark goalkeeper, Schmitt – who won ski jumping gold for Germany in 2002 – will help to drive the STS international expansion through TV and digital platforms in all markets in which the bookmaker operates.

The campaign includes a refreshed logo and visual identity for STS which, according to President Mateusz Juroszek, reflects the brand’s “modernity, sports character and dynamism.”

“For many years, Martin has led an exciting battle for leadership in the world of ski jumping. He is an excellent example of how determination and courage can lead to success. These are the features that characterise STS, e.g. in terms of foreign expansion, which is why the cooperation with the three-time Olympic medalist perfectly fits our global communication strategy,” Mateusz Juroszek said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.