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At The Races Signs Streaming and Data Deal with Betfred

Published

6 years ago

November 27, 2019

Niji Narayan

At The Races Signs Streaming and Data Deal with Betfred

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Sky Sports-owned At The Races (ATR) has signed a multi-year turnover-based streaming and data deal with Betfred.

Under the agreement, Betfred will gain access to live streams and raceday data across ATR’s UK horseracing content. ATR will use its wholly owned streaming platform Sport Mediastream to deliver coverage and data content to Betfred.

“Our partnership with Betfred is one to which we attribute great value and we are naturally delighted that this deal will not only deepen this relationship but unite us in working together, with a common goal, to maximise turnover on our horseracing product,” Matthew Imi, chief executive of ATR said.

“We are delighted to strengthen our partnership with ATR and we look forward to working together in growing our horseracing product,” Rakesh Chablani, Managing Director of Betfred.com said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.