At The Races Signs Streaming and Data Deal with Betfred

Sky Sports-owned At The Races (ATR) has signed a multi-year turnover-based streaming and data deal with Betfred.

Under the agreement, Betfred will gain access to live streams and raceday data across ATR’s UK horseracing content. ATR will use its wholly owned streaming platform Sport Mediastream to deliver coverage and data content to Betfred.

“Our partnership with Betfred is one to which we attribute great value and we are naturally delighted that this deal will not only deepen this relationship but unite us in working together, with a common goal, to maximise turnover on our horseracing product,” Matthew Imi, chief executive of ATR said.

“We are delighted to strengthen our partnership with ATR and we look forward to working together in growing our horseracing product,” Rakesh Chablani, Managing Director of Betfred.com said.