ECA Celebrates Positive Outcome of its First Communication Campaign

The “Did You Know?” campaign, launched in May 2019, has come to an end. The campaign has successfully met the set objectives, tackling key issues and promoting a positive image of the licensed land-based casino industry.

This is the first-ever communication campaign undertaken by ECA. The outcome is overall positive with a great number of views and engagements in social media, and articles featured in the trade media. Once again, ECA showed its commitment and determination to combat illegal gambling through regulation, but also to promote responsible gambling, compliance and a positive impact on local communities.

“The campaign is part of the ECA’s strategy to stay relevant and transparent: for a long time, the industry has been surrounded by misconceptions leading to a negative impact for the industry itself and everyone involved in it. Furthermore, with the global growth of gambling, it is fundamental to distinguish the licensed and legitimate industry from the illegal and grey one. We are proud of this initiative and look forward to more to come,” Per Jaldung, Chairman of ECA said.