DraftKings Signs Data Deal with Alation Inc.

DraftKings has entered into a data deal with Alation Inc., the data catalogue company. With Alation, DraftKings’ data analysts and business users have a centralised, single source of reference for efficient data discovery, effective collaboration and expanded knowledge-sharing, resulting in better products and superior customer experiences.

“Data is the lifeblood of our organization. We use Alation to better understand our data, improve onboarding of new employees, and empower our teams with critical insights to build better products and features for our customers,” Paul Liberman, President, Global Technology & Product at DraftKings said.

“DraftKings is the perfect example of an agile organization that is embracing a data culture by increasing collaboration and data access, and driving trust in data. We are excited that Alation can play an important role in DraftKings’ success and in consumers’ enjoyment of their products,” Satyen Sangani, CEO of Alation, said.

DraftKings’ products produce billions of data points annually across a multitude of sources. The Alation Data Catalogue is central to helping DraftKings’ analysts quickly find the data they need, understand and derive value from it to facilitate rapid iteration.