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Irish Football Association Terminates its Sponsorship Deal with SportPesa

Published

5 years ago

February 6, 2020

Irish Football Association Terminates its Sponsorship Deal with SportPesa

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Football Association of Ireland (FAI) has terminated its two-year sponsorship deal with SportPesa. FAI said it made the decision because the association is reassessing its partnership portfolio.

“We thank SportPesa for their sponsorship and their professionalism over the course of this deal. We wish the company well with its diversification strategy,” an FAI spokesman said.

“The partnership had been dissolved by mutual agreement. We respect that the FAI has decided to shift its priorities and re-evaluate its partnerships portfolio. As an organisation that takes responsible gambling incredibly seriously, we understand the new approach taken by the FAI towards its partnerships with those in the gaming sector,” SportPesa stated.

The end of the partnership is another blow for the operator, following Kenyan government refusal to renew its betting license last year due to concerns over the rapid rise of gambling addiction and tax compliance issues.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.