Gambling in the USA

William Hill Secures Market Access in Michigan Through Partnership with GTB

Published

5 years ago

February 26, 2020

Niji Narayan

William Hill Secures Market Access in Michigan Through Partnership with GTB

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Sports betting company William Hill has partnered with the Grand Traverse Band of Ottawa and Chippewa Indians (GTB) and secured market access in Michigan.

William Hill will be GTB’s exclusive provider of online sports betting and online casino gaming throughout Michigan, with plans to open retail William Hill Sports Book at Turtle Creek Casino & Hotel this year.

The William Hill Sports Book will be located in the current Onyx Sports Bar at Turtle Creek Casino & Hotel, with a satellite location at Leelanau Sands Casino. Both are expected to open prior to the 2020 football season, pending regulatory approvals. William Hill plans to launch Online Casino Gaming and Online Sports Betting when permitted under Michigan regulations.

“We are pleased to have found a great partner in the Grand Traverse Band of Ottawa and Chippewa Indians and look forward to working with the Tribe to bring a leading retail and online sports betting experience to sports fans in Michigan,” Joe Asher, CEO of William Hill US, said.

“Michigan will be a key state in William Hill’s U.S. expansion due to its large population and deep rooted-sports culture with so many popular college and pro sports teams,” Joe Asher added.

“It was important for us to find a partner with a great sports betting and gaming brand that has proven experience throughout the US market. William Hill’s expertise in sports betting operations and marketing and strategic media partnerships will ensure that we are able to attract customers from throughout the State of Michigan to the online products while offering another great amenity to attract guests to our casinos. We look forward to working with William Hill to develop the best sports book in northern Michigan at Turtle Creek Casino,” Michael Schrader, CEO of Grand Traverse Resort & Casinos, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.