Newgioco’s Virtual Generation Secures Five Distribution Deals in Africa

Virtual Generation Limited (VG), the wholly-owned subsidiary of Newgioco Group, has secured five new distribution deals in Africa.

VG will provide a variety of virtual sports products including the new Color Lotto games through distribution agreements in Kenya and other regulated regions in Africa.

“The recent suspension of live sports events around the world has given rise to greater demand for non-sports online entertainment products. As an alternative to live sports, the superior technology of our Virtual Generation virtual sports and games provide a highly entertaining solution for gaming operators, and further reflects the strength of our diversified product portfolio,” Michele Ciavarella, Chairman and CEO, said.

“As part of executing our global diversification plans, we are taking both our virtual and real sports solutions to many of the largest betting regions in the world. Africa is one of the fastest growing and most exciting regions in the global online gaming market with gross gambling revenue that reached approximately $500 million in 2018 and expected to grow to approximately $820 million by 2025. This growth is driven in large part by a rise in the availability of online sports betting and African’s passion for sports. By establishing a foothold in the region, we are positioning Newgioco to capture a meaningful share of gaming revenue in Africa,” Michele Ciavarella added.