Industry News
Scientific Games Partners with Abacus Solutions
Scientific Games Corporation has partnered with Abacus Solutions International Group to develop a platform for shoppers to purchase lottery draw and instant games in retail checkout lanes.
Abacus, which has a significant penetration in supermarkets and big box stores, is a lottery technology partner that securely connects lottery systems technology directly through a retailer’s point-of-sale technology.
“Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased,” Simon Butler, CEO of Abacus, said.
The integration with the third-party solution from Abacus using their unique Fusion Platform will enable secure, in-lane lottery sales through Scientific Games’ new SCiQ retail technology system and AEGIS lottery draw game systems technology, allowing shoppers to purchase instant and draw games at the checkout.
“This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are. Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible,” Randall Lex, VP Lottery Retail Solutions for Scientific Games, said.
“The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost. Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries,” Butler said.
“The Abacus and Scientific Games in-lane solution puts lottery products in front of 100% of the store’s customers as well as fitting into their existing shopping behavior. Working together to offer lotteries many more selling opportunities as well as offering new and innovative ways to play is the future of lottery and this partnership embraces that opportunity,” Terry Presta, Abacus Head of Business in the USA, said.
-
Africa6 days ago
Altenar obtains National Manufacturer licence in South Africa
-
Industry News3 days ago
Pennsylvania Skill, powered by Pace-O-Matic, congratulates PA Gaming Control Board and casinos on a banner 2024 with record monthly revenue
-
Asia7 days ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 days ago
FBM Foundation spreads holiday cheer with initiatives in Brazil and the Philippines
-
Australia5 days ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
eSports6 days ago
GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
-
Australia7 days ago
Regulating the Game 2025 adds masterclass on safer gambling training and customer care
-
Interviews6 days ago
FTDx Wins Xanada Startup Contest: Unlocking Untapped iGaming Traffic with Innovative Monetization Solutions