Baltics
Yggdrasil has entered an online casino content agreement with Veikkaus
Gambling is an extremely popular activity in Finland, both online and in actual casinos. According to the Finnish gambling news portal NettiCasinoHEX.com, Finns are known as people who love to gamble, and part of that is probably because there are a lot of slot machines in every corner across the country, but also because of the thousands of online gambling sites, people can play at home.
Yggdrasil Gaming is one of the largest brands in the iGaming business providing online gaming solutions for iGaming operators whose name doesn’t need any special introduction. Its titles have been at the forefront of the gaming industry, particularly in the slot genre.
The company has announced that it has entered an online casino agreement with the Finnish national betting agency Veikkaus to provide them with high-quality casino content and games.
Veikkaus is the only gambling operating agency in Finland, both in land-based and online games, with a turnover of 3.2 billion Euro in 2017. They own the largest online casino in the state, attracting over 700,000 players per week.
In terms of profit, Vaikkaus is one of the top ten companies in Finland. It’s a company owned entirely by the state of Finland. Its games can be played in the Casino Helsinki, the biggest land-based casino in Finland, in many game arcades, at thousands of points of sale across the state, and in the online casino. There are over 2 million registered customers in Veikkaus, which equals 45% of the total number of adults in Finland. The entire profit from this gambling monopoly is used for the benefit of Finns.
The agreement says that Yggdrasil will provide Veikkaus with a full suite of slot games like Hanzo’s Dojo, Penguin City, and Wolf Hunters, as well as the classic titles like Winter Berries or Jokerizer, and the Vikings trilogy. Part of the package includes access to their in-game promotional tools, BOOST, that gives operators a chance to run promotions directly from within the game client. Yggdrasil’s games will fully comply with the regulatory requirements in Finland.
The chief Executive Officer at Yggdrasil, Fredrik Elmqvist, said that they are happy to join forces with the established and professional company Veikkaus, looking forward to a mutually beneficial partnership.
The Vice President of Casino Games at Veikkaus, Jan Hadelberg, commented that they are thrilled to join with the innovative team of Yggdrasil which brings their unique games to their loyal players. Hagelberg added that the casino content of Yggdrasil is known to perform well across regulated markets. Vaikkaus are sure their loyal players will enjoy Yggdrasil games on a daily basis.
The partnership between Veikkaus and Yggdrasil is a continuation of the company’s foray onto the market of Finland, since they’ve previously made a partnership with the friendly casino Paf in Finland.
Before this agreement, Yggdrasil claimed the new license in Sweden through a partnership with Svenska Spel. And, they also secured their first entry in Taiwan through an agreement with XSG – a social gaming operator.
Yggdrasil provides gaming content to LeoVegas, Betsson, Unibet, William Hill, bet365.com, and other world’s leading operators.
Baltics
Lithuania to Ban Gambling Ads
The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.
The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.
Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.
Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.
For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.
Baltics
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.
“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.
SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.
The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.
“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.
Baltics
iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud
iDenfy, an AI-powered identity verification, compliance and fraud prevention solutions provider, has partnered with Confindo, a leading provider of IT solutions specialising in customer relationship management (CRM) tools for group companies and external partners. This collaboration will help Confindo manage third-party risks and ensure proper fraud and breach prevention while building a seamless and secure verification experience.
The rise in digital transactions has made robust security measures more critical than ever. With security challenges like forged documents and synthetic identities, particularly in the financial and lending sectors, companies increasingly seek advanced solutions to protect their customers. Spending on information security and risk management products and services is expected to grow by 14.3% this year, reaching more than $215 billion. However, many companies operating in the financial sector see fraud as a top priority on the list, where even a single breach can have significant legal and reputational consequences.
Confindo, a dominant player in the consumer lending market since 2018, recognised the importance of securing its platforms against potential threats. Brands under the “Confindo” name, like Lenders, Bancovo, Comparar Prestamos mainly serve as intermediaries for consumer lending services. Consequently, the business is best known for representing over 20 banks and creditors in Lithuania and processing more than 10,000 inquiries monthly. As the business experienced a high volume of requests and new registrations, it required a new trusted Know Your Customer (KYC) vendor to help safeguard its operations, especially in this expansion stage across Europe.
According to Confindo, its recent operations in Latvia and upcoming launches in two new markets also showed a need for extra automation measures in its customer onboarding process. Before partnering with iDenfy, the IT and financial service provider aimed to build a conversion-optimised verification workflow that could remove the hassle around the application onboarding process. Among several identity verification providers, Confindo selected iDenfy for its reliable and efficient identification verification solution. The new software, already trusted by other platforms under Confindo’s management, stood out for its smooth integration with existing systems and provided a comprehensive global document base for more efficient scaling into new markets.
iDenfy’s ID verification solution is designed to automatically recognise, verify and extract information from over 3000 identity documents across 200 countries and territories. This comprehensive approach helps Confindo ensure that all possible safety measures are in place to prevent fraudulent loans, a key concern in the rapidly growing consumer lending sector.
It is worth mentioning that iDenfy is ranked as the top 1 identity verification solution in customer satisfaction on G2, boasting an average of 4.9 stars and over 70 reviews in 2024. This recognition underscores iDenfy’s commitment to providing high-quality, reliable services and prioritizes online user identification security.
“We chose iDenfy because their solution is not only trusted and tested but also perfectly aligns with our commitment to ensuring the highest level of security for our customers,” said Eitautas Bartuškevičius, CEO of Confindo.
Domantas Ciulde, CEO of iDenfy, said: “We’re thrilled to collaborate with Confindo in their mission to enhance security within the consumer lending space. By integrating our ID verification solution, we’re helping them create a safer, more reliable platform for their users across multiple countries.”
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