Relax Gaming adds Genesis Gaming to Powered By partner network

Relax Gaming, iGaming aggregator and supplier of unique content, has signed an agreement with Genesis Gaming, in a Powered By Partnership deal to launch the latter’s collection of premium slot games through its brand Radi8.

The agreement provides Relax with titles including Tiki Towers, Crystal Crater, Dragon Blast, and Jungle Jam, as well as more top performers in Radi8’s growing portfolio.

The slot studio will also gain access to Relax’s fast-growing distribution network and wide market reach, together with the fast and effective delivery that forms the foundation of the Powered By programme.

Genesis Gaming is the latest in a series of suppliers to join Relax’s Powered By network, further diversifying its content distribution platform with a vast selection of quality slot and casino games.

Simon Hammon, Relax Gaming CPO, said: “Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players.

“We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”

Marc Burroughes, Genesis’s Commercial Director, said: “Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos.

“Designed with optimisation for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform.”

Relax Gaming marked its 10^th anniversary this year. It now provides its partners with a roster of over 1,000 casino games through a single integration, including high-quality aggregated content from selected Silver Bullet and Powered By studios together with its expanding portfolio of proprietary products.