Latest News

Parimatch and UFC partnership fighting strong with sponsorship renewal

Published

5 years ago

July 9, 2020

George Miller

Parimatch and UFC partnership fighting strong with sponsorship renewal

Reading Time: < 1 minute

UFC®, the world’s premier mixed martial arts (MMA) organization, and international betting and technology platform Parimatch today announced the renewal of their partnership that will see Parimatch remain as the “Official Betting and Wagering Partner of UFC” for the Europe and CIS region until the end of 2021.

https://www.youtube.com/watch?v=NyNuY-NUH3k

The agreement helps strengthen Parimatch‘s stranglehold in the betting industry for MMA, one of the fastest growing international sports in popularity. Last year Parimatch was present in the Octagon for 15 events and it will remain present at the most anticipated fight nights for at least the next 18 months. Parimatch‘s brand association with the UFC is also supported by the iconic Conor McGregor who has been an ambassador for the brand since March 2019.

‘We took a bet when we began our relationship with the UFC in 2018 on the daring spirit of the organization and its fighters to help elevate both our brands to new heights. We see that spirit in Parimatch and the values of our customers. We are excited to continue this bold journey together’, commented Sergey Portnov, CEO of Parimatch.

Up Next

EveryMatrix gains Associate Member status in the European Lotteries Association

Don't Miss

GrooveGaming recognised as one of the 10 Best Technology Solution Providers of 2020

George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.