Stoiximan and Betano rebrand as Kaizen Gaming

The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming. The group said that the name change reflects the “kaizen” business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution,” George Daskalakis, co-founder and chief executive of Kaizen, said.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience,” George Daskalakis added.