Industry News

Stoiximan and Betano rebrand as Kaizen Gaming

Published

5 years ago

July 15, 2020

Niji Narayan

Stoiximan and Betano rebrand as Kaizen Gaming

Reading Time: < 1 minute

The group behind operators Stoiximan and Betano has rebranded as Kaizen Gaming. The group said that the name change reflects the “kaizen” business philosophy which focuses on continuous improvement throughout an organisation.

The new corporate identity comes seven years after Stoiximan was founded, with the Kaizen umbrella to oversee the Stoiximan brand in Greece and Cyrprus, as well as Betano in Germany, Portugal, Romania and Brazil.

“This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution,” George Daskalakis, co-founder and chief executive of Kaizen, said.

“We aim to continue in the same way in which we set off, creating ‘made in Greece’ innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience,” George Daskalakis added.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.