Industry News

TOTO Becomes Feyenoord’s First-Ever Sleeve Sponsor

Published

5 years ago

July 30, 2020

Niji Narayan

TOTO Becomes Feyenoord’s First-Ever Sleeve Sponsor

Photo Source: feyenoord.nl

Reading Time: < 1 minute

Sports betting provider TOTO has become the first-ever sleeve sponsor of the Dutch professional football club Feyenoord.

It is the first time in Feyenoord’s history that the club has contracted a sleeve sponsor. Opel and ASR had previously been on the sleeve with their logo, but that was in combination with the main sponsorship.

The TOTO logo will be visible on the left sleeve of the shirts that Feyenoord wears during Eredivisie matches, KNVB cup matches and exhibition games. In European competitions, it is currently not allowed to place a sleeve sponsor on the shirt.

“We are delighted with this contract, which we have entered into with TOTO for a minimum of three years. It is a challenging time for the club that is demanding a lot of our energy, to ensure that we keep the budget in order. With this sleeve sponsorship, which is one of our largest sponsorship contracts, we are taking an important step forward in our ambitions for the coming season and the period after that,” Joris van Dijk, commercial director of Feyenoord, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.