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EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers
Behavioural analytics solution supports ’at risk’ players and the gambling industry by creating a common view of a player’s risk of harm across all UK operators
The UK Gambling Commission is reportedly seeking a universal solution that Betting and Gaming Council (BGC) member operators could employ to give them a common view of a players risk of harm in order to better protect players who bet across multiple accounts. One potential solution has now been developed for the UKGC, operators and players by the UK data specialist EQ-Connect.
EQ-Connect is a behavioural analytics and technology company focused exclusively on safer gambling. Founded in 2019, it aims to collaborate with the UK online gambling industry to develop a cross-operator view of a player’s risk of suffering gambling related harms. The founding team of industry veterans has developed a credible solution to allow operators to use to better understand risk in a player’s cross operator gambling activity.
EQ-Connect is seeking to collaborate on a pilot project with a number of leading UK operators to deploy a real time platform capable of creating and delivering an aggregated, cross-operator view of any behavioural markers of problem gambling.
This new solution would enable effective, consistent and early interventions by operators when players are most at risk and wherever they choose to play. Aggregating cross-operator real time data delivers clearer insight which leads to better decisions, better interactions, and safer customers.
EQ-Connect was founded to mitigate three core issues:-
1/ How can gambling operators really protect players when they are blind to their activity on every other gambling site?
2/ How can the gambling industry protect players before their play becomes harmful and unaffordable?
3/ How can the operators protect players at exactly the moment they are losing control?
EQ-Connect is funded in part by Innovate UK, the UK Government’s innovation agency. It is also a Pending Certified ‘B Corporation’ business, meaning it is well on the way to full certification in the next 12 months. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
Will Mace, CEO at EQ-Connect said: “However capable or well-intentioned any single operator is, it is almost impossible for them to really protect at-risk players, when the player can so easily ‘go next door’ and start playing with another operator, or more likely, lots of other operators – who currently have no way of knowing if a new player is at-risk. A welcome bonus could be the straw that break the camel’s back. By creating a common view of risk, players can be protected wherever they choose to play.
This is a very complex project however – and collaboration with a willing industry is the key to success – and to a safer, more sustainable gambling environment for all.”
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Spinosaurus – The Thrilling New Slot Game from PopOK Gaming
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus – a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!
With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.
Key Features:
In the Bonus Game, players encounter the fierce Spinosaurus, spinning for multipliers, free spins, and other exciting rewards. For those eager to jump straight into the action, the Buy Bonus feature lets players skip right into the heart of the adventure for even more fun and potential rewards.
Whether chasing big wins or exploring the ancient world of dinosaurs, Spinosaurus offers a truly wild and exhilarating gaming experience.
Game Overview:
- Provider: PopOK Gaming
- Game Name: Spinosaurus
- Game ID: 134
- Category: Video Slot
- RTP: 96.20%
- Hit Frequency: 37.72%
- Max Win: 2,500x total bet
- Volatility: Medium
- Min/Max Bets: 0.02/100 EUR
- Release Date: October 18, 2024
Dive into the prehistoric era and experience the thrill of Spinosaurus today! Visit popokgaming.com to learn more or contact your PopOK Gaming account manager to add this exciting new game to your platform.
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Evoplay expands Italian footprint through strategic partnership with Domusbet
Evoplay, the award-winning game development studio, has taken its content live with Domusbet, further strengthening its presence in the Italian market.
The integration features 32 of Evoplay’s premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy that have proven popular with local players.
Renowned for its innovative approach, Evoplay’s titles aim to enhance player retention and engagement, providing a distinct competitive advantage to operator partners in the Italian market.
Domusbet offers a premium online casino in Italy and with a growing customer base, the collaboration sees Evoplay reach a new audience in the country where it has been live for several years.
The partnership reaffirms Evoplay’s commitment to becoming a leading supplier to the global iGaming industry and follows a number of prominent commercial deals that have seen the studio expand its reach in key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Partnering with Domusbet is an exciting opportunity for Evoplay as we expand in Italy.
“Domusbet shares our commitment to quality and player satisfaction, making this a natural fit. We’re delighted to bring our games to a new audience and look forward to a successful collaboration.”
Francesco Di Paola, President of Domusbet, added: “We are excited to bring Evoplay’s cutting-edge games to our online casino.
“This collaboration reflects Domusbet’s commitment to providing our players with top-quality entertainment and an innovative gaming experience. With Evoplay’s popular titles now available, we’re confident our players will find a new level of engagement and excitement on Domusbet.”
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BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME
Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.
The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.
Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.
Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.
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