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Argyll Entertainment works with TruNarrative for Affordability and Onboarding

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Argyll Entertainment works with TruNarrative for Affordability and Onboarding
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Online gambling operator choose Affordability, ID verification, Transaction & behavioural monitoring platform to bolster onboarding and responsible gambling strategies.

TruNarrative, has partnered with operator Argyll Entertainment to enhance their overall onboarding, compliance and safer gambling processes, as part of their commitment to deliver a safe, secure and responsible gaming environment for their customers in line with the latest UKGC guidance.

TruNarrative’s platform enables businesses to safely, quickly, and compliantly onboard, transact and manage their customers without friction and delivering a world-class UX.

Through a single API users can automate customer journeys to digitise KYC, KYB, AML, Behaviour Monitoring, Document Verification, AML reporting, Fraud detection, Credit and Affordability checking and full customer management. The platform deploys Ai driven orchestration, decision science and integrates into over 50+ third party data sources to enrich all decisions and transactions globally.

Argyll Entertainment, established in 2016 and recently acquired by Esports Entertainment Group, Inc, operates multiple websites including its flagship SportNation brand, with a customer base primarily in the UK and Ireland. This year Argyll Entertainment made it onto the EGR power 50: ones to watch list.

Following recent guidance from the UKGC around affordability and player protection, Argyll Entertainment went to market for a solution or solutions which would help them build more robust affordability screenings into their responsible gambling strategy.

Using the TruNarrative solution, Argyll Entertainment will be able to monitor player transactions & behaviour in real time and carry out automated affordability assessments without requiring players to upload excessive documentation.

Argyll Entertainment will be able to build behavioural monitoring, transaction monitoring, affordability & income indicators into their customer journeys. Bringing a seamless low friction automated on-boarding and monitoring process for the player and an intuitive single user interface for Argyll Entertainment.

Using the TruNarrative single API, Argyll Entertainment can quickly adapt its onboarding and monitoring processes without the need for technical resources. This allows the operator to easily make rapid strategy changes inhouse enabling compliance with future regulation and guidance.

Within the TruNarrative interface, Argyll Entertainment will also have access to a full case management system for manual review and referrals and a comprehensive audit trail for instant recall of all data for regulatory purposes.

Using AccountScore’s Open Banking data through TruNarrative will facilitate a low-friction journey for the customer, increased visibility and reduced operational cost for organisations.

Phil Bell – Commercial Director at Argyll Entertainment: “We’re really pleased to be working with TruNarrative to deliver a robust solution to effectively monitor and protect our players. Player affordability and safety on our sites is our priority and the addition of TruNarrative will help ensure our players continue to enjoy our sites responsibly”

Adam Doyle – Head of Gaming TruNarrative says: “We are excited to be working with Argyll Entertainment, and look forward to helping them protect their players and grow as a business. With access to our Affordability and player monitoring capabilities, they will be able to better understand their players spending and affordability, setting triggers to alert when spending or behaviour changes or thresholds are met.”

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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