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Pari Engineering deepen international racing integration with Racing Post

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Racing Post, part of Spotlight Sports Group, has announced a further partnership with Russian gaming operator Pari-Engineering, rolling out South African horseracing content across their Poolbet.ru site. The launch of the international content will sit alongside Racing Post British and Irish horseracing and greyhound analysis which served their customers for over three years.

Utilising the translation services from Spotlight Sports Group the agreement gives Pari Engineering customers horse by horse comments and greyhound comments in Russian and English.

Racing Post, the independent authority on British and Irish horseracing, continues to widen its breadth of content to include all major racing jurisdictions across the globe, with the addition of South African racing added to its growing international stable of Hong Kong and UAE content.

The package includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable about the upcoming races.

Spotlight Sports Group Account Director Daniel Smith discussed the importance of international content and the benefits of the familiarity of Racing Post to Pari Engineering customers.

Smith said: “Racing Post helps global bookmakers enhance and optimise their online offering with bet-prompting content from key racing territories across the world. Our continued partnership with Pari Engineering means their customers can access Racing Post verdicts and content in a number of territories, enhancing the customer experience. We’re delighted to be furthering the partnership with Pari who is a dynamic provider, offering a complete racing package to their players.”

Pari-Engineering CEO Vladislav Beshkarev, added: “We are very excited to expand our racing offering with the introduction of Racing Post South African content. As we continue to grow our brand globally our customers can now experience the same great Racing Post content on more territories across our site.”

Racing Post is part of Spotlight Sports Group. For more information on the international racing content visit www.spotlightsportsgroup.com

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

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