Cloudbet unveils zero-margin campaign to drive fan engagement on US Open tennis

Cloudbet, the leading crypto sportsbook and casino operator, has relaunched its signature zero-margin odds campaign for this week’s US Open tennis, which gets underway at Flushing Meadows, New York, where Novak Djokovic and Serena Williams head the market.

Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, Cloudbet is again deploying its cutting-edge blockchain technology to provide customers with commission-free prices on selected matches.

This offer features core Match Winner, Game Handicap and Total Games markets which will be available both pre-match and in-play, securing fairer prices for a burgeoning number of tennis fans who are looking to maximise their winnings on the reconfigured season’s second Grand Slam. These margin-free odds are available on each match for each customer to win up to $1000.It’s just the latest innovative move from Cloudbet, which continues to leverage its unrivalled crypto heritage to provably deliver the fairest prices in the sportsbook world, sustaining a credible competitive edge in an increasingly standardized marketplace beset by restrictive offers or disingenuous low-liquidity odds boosts that have only created a race to the bottom for global operators.

Instead, Cloudbet’s sportsbook exploits the blockchain technology that underpins its crypto operations, generating substantial savings by avoiding the obstacles faced by fiat operators around payment-processing fees, charge backs and slower transaction times. Cloudbet then passes on these savings to players by reducing or removing the margin it charges on sports events.

This US Open promotion is a natural extension of the operator’s wider “best odds” campaign that typically includes margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, delivering a seamless betting experience for customers.

A Cloudbet spokesperson said: “As ever, Cloudbet’s goal is to make sports more engaging for our players. So, after a fragmented calendar for elite tennis, it’s great to see the best men’s and women’s players go back to work at the US Open. No-one can compete on price with the power of blockchain, and we’re happy to share these savings with our customer base which has been starved of live sport during the present pandemic.

“This promotion proved a boon for turnover on the EPL and we’re hoping to register similar spikes in engagement over the coming fortnight at the Billie Jean King National Tennis Center. Offering the best mathematical prices is another clear advantage that our technology brings to players, alongside more widely-touted benefits around transaction times, secure fund storage and privacy protection.”

The Cloudbet Story

Cloudbet is a proud pioneer of crypto betting. Born in 2013 with a trailblazing spirit, Cloudbet embraced blockchain technology to give players privacy and financial freedom like never before. Since then, we have taken over 10 million bets, earning a reputation as the most trusted and secure name in the crypto-gaming space. 

We wrote our own rules and audaciously created an industry we are highly respected in. But that’s just the beginning. As always, it’s what comes next that really excites us. We keep innovating, delivering world firsts time and time again.

Opportunities are boundless, and with the same passion and ambition that has taken us to the top, Cloudbet will keep enhancing the entertainment experience for players around

the world. We’re here to raise the game.