BetGames.TV strengthens Balkan presence with Maxbet deal

BetGames.TV, the leading live dealer betting games supplier, has further enhanced its international standing after announcing a major content deal with popular operator Maxbet.

Games such as Baccarat, Wheel of Fortune, and BetGamesTV’s exciting new twist on Texas Hold’em poker, 6+ Poker, are now all available to Maxbet’s large Serbian audience, with additional markets set to follow.

The partnership also gives the casino access to BetGames.TV’s recently optimised lottery product, which has seen a 25% increase in draw speed, enhancing both customer dwell time and boosting revenues.

The Serbian-based operator has over 20 years’ experience in the gaming industry and operates across five different markets in South Eastern Europe.

With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the sector.

The company’s award-winning products can be integrated seamlessly and provide an exceptional and immersive betting experience.

Commenting on the deal, Aiste Garneviciene, COO at BetGames.TV said: “Joining forces with such a well-respected operator further demonstrates the quality of our live dealer betting games and we’re delighted to be working alongside Maxbet.

“Our innovative product is developed with player engagement in mind, and we look forward to entertaining an even larger audience across the Balkans.”

Sanja Isakov, Business Development of Online Casino at Maxbet, added: “We’re thrilled to have partnered with BetGames.TV and to offer its market-leading live dealer games to our vast South European audience.

“Delivering the best and most immersive gaming experience is paramount for us here at Maxbet, and we envisage a long and fruitful business relationship as we look towards the future with the company.”

Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.