Latest News
The Mill Adventure and Casinobud launch groundbreaking new social casino concept
World first online syndicate betting feature for video slot and live casino products
Gaming platform provider The Mill Adventure, together with partners Casinobud, have shaken up the iGaming industry with the launch of their innovative new casino syndicate product.
Launched back in July in Finland, followed by other European markets in August, Casinobud.com gives players a new social gaming experience that allows them to play casino games together in group sessions, pooling their money to aim for collaborative wins. This is the worldâs first proposition offering online syndicate betting on video slots and live casino products.
The feature allows players to play with either a group of friends or other Casinobud players online, with one member taking charge as captain and others able to follow the progress, chat and interact with each other via a sophisticated interface. Sessions can also be streamed live via Twitch, allowing non-users of Casinobud to tune in and watch.
The Mill Adventure co-founder & CEO Dario Arruda said he was thrilled to be breaking out with a game-changing product and was proud of the results delivered by both his and Casinobudâs teams.
âCasino players have been craving that social interaction, and Casinobud offers them exactly that. I definitely believe this industry first product has a huge future in the casino vertical, and canât wait to see how it evolves over time. Together with Casinobud, I believe we have created something new and unique here, while making sure itâs done in the right way.
“Our mission at The Mill Adventure is to provide world-class and innovative iGaming platforms, solutions and services that allow companies – from startups to top-tier brands – to remain relevant to their players. We’re doing this by inventing new concepts, operating with an expert team and improving efficiency in all sectors.
“Casinobud is a fantastic example of our commitment to this mission, and I’m thrilled to showcase this cutting-edge concept as part of our ever-growing portfolio of innovations.”
Casinobud CEO Fredrik Sehlstedt said he was excited to finally see this unique idea come to life.
âThe concept itself has existed in other verticals within gaming like sports betting and lottery for some time, both in physical shops and online to a certain extent, but it has not yet been made available for all product verticals such as online casino.
“This is a very exciting moment for us and the cooperation we have had with The Mill Adventure, from the planning stage to execution, has exceeded our expectations.
“The strong technical experience and knowledge from The Mill Adventure, and our product vision, was a perfect and essential match to reach the mutual goal for this exciting, yet challenging feature to become a reality.
“What we have launched is just the tip of the iceberg. Together, we are exploring new features, as well as new market opportunities. We have some very exciting times ahead of us and expect to make a big impact on the online casino industry.â
Built on The Mill Adventure platform, this new state-of-the-art product is currently available for players on casinobud.com, with plans to make it available in new markets and brands in the future.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
âWeâre thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,â said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the eventâs Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the countryâs biggest collegiate gaming event.
âWeâre absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamersâ said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
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