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The Mill Adventure and Casinobud launch groundbreaking new social casino concept

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The Mill Adventure and Casinobud launch groundbreaking new social casino concept
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World first online syndicate betting feature for video slot and live casino products

Gaming platform provider The Mill Adventure, together with partners Casinobud, have shaken up the iGaming industry with the launch of their innovative new casino syndicate product.

Launched back in July in Finland, followed by other European markets in August, Casinobud.com gives players a new social gaming experience that allows them to play casino games together in group sessions, pooling their money to aim for collaborative wins. This is the world’s first proposition offering online syndicate betting on video slots and live casino products.

The feature allows players to play with either a group of friends or other Casinobud players online, with one member taking charge as captain and others able to follow the progress, chat and interact with each other via a sophisticated interface. Sessions can also be streamed live via Twitch, allowing non-users of Casinobud to tune in and watch.

The Mill Adventure co-founder & CEO Dario Arruda said he was thrilled to be breaking out with a game-changing product and was proud of the results delivered by both his and Casinobud’s teams.

“Casino players have been craving that social interaction, and Casinobud offers them exactly that. I definitely believe this industry first product has a huge future in the casino vertical, and can’t wait to see how it evolves over time. Together with Casinobud, I believe we have created something new and unique here, while making sure it’s done in the right way.

“Our mission at The Mill Adventure is to provide world-class and innovative iGaming platforms, solutions and services that allow companies – from startups to top-tier brands – to remain relevant to their players. We’re doing this by inventing new concepts, operating with an expert team and improving efficiency in all sectors.

“Casinobud is a fantastic example of our commitment to this mission, and I’m thrilled to showcase this cutting-edge concept as part of our ever-growing portfolio of innovations.”

Casinobud CEO Fredrik Sehlstedt said he was excited to finally see this unique idea come to life.

“The concept itself has existed in other verticals within gaming like sports betting and lottery for some time, both in physical shops and online to a certain extent, but it has not yet been made available for all product verticals such as online casino.

“This is a very exciting moment for us and the cooperation we have had with The Mill Adventure, from the planning stage to execution, has exceeded our expectations.

“The strong technical experience and knowledge from The Mill Adventure, and our product vision, was a perfect and essential match to reach the mutual goal for this exciting, yet challenging feature to become a reality.

“What we have launched is just the tip of the iceberg. Together, we are exploring new features, as well as new market opportunities. We have some very exciting times ahead of us and expect to make a big impact on the online casino industry.”

Built on The Mill Adventure platform, this new state-of-the-art product is currently available for players on casinobud.com, with plans to make it available in new markets and brands in the future.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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