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UK Betting and Gaming Council Lauds Success of Ad Ban

Published

5 years ago

September 14, 2020

Niji Narayan

UK Betting and Gaming Council Lauds Success of Ad Ban

Reading Time: < 1 minute

The UK Betting and Gaming Council, an organization focusing on maintaining the integrity in the iGaming and betting industry and user rights, has lauded the success of the whistle-to-whistle ad ban. The organization says that the ad ban has helped limit the exposure of underage individuals to gambling advertisement.

The whistle-to-whistle ban of advertisement was introduced on August 1, 2019, which resulted in the now showing of gambling ads on television during sports broadcasts before 9:00 pm.

UKBGC chief executive Michael Dugher expressed his happiness about the results of ad ban when when prime time soccer returns to TV.

The UKBGC had conducted a study with the help of Enders Analysis, a data analytics company. The study found that the ad ban resulted in a 97% drop in ad viewing by children. The study covered children in the age group of 4 to 17 years.

Related Topics:ad ban BGC UK Betting and Gaming Council UKBGC UKBGC chief executive Michael Dugher

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.