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Kevin Pietersen extends Betway ambassador role until 2023

Published

5 years ago

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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
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Ashes winning batsman Kevin Pietersen and global betting brand Betway today announce an extension of their partnership until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind the scenes access with the bookmaker.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history, as we look to capture the thrill that comes with every ball.”

The initial focus for the partnership will be the start of the Indian Premier League on Saturday 19th September, with Pietersen giving weekly updates and his views on the action, including ones to watch and predictions for the week ahead.

The former England international will also support Betway across its partnerships with Cricket West Indies, recently extended to 2022, and Cricket South Africa.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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