Latest News
UKGC Publishes New Rules to Clean Up Malpractices in VIP Customer Management
The UK Gambling Commission (UKGC) has published strict new guidance for operators in order to clean up the malpractices in VIP customer management.
The Commission identified VIP schemes as an area for change and challenged the industry to clean up its act earlier this year, pushing them to work together to address the issue through an industry code of conduct.
Following an extensive consultation, all operators will now need to follow new guidance on these schemes which see “high value” consumers provided with tailored bonuses, gifts, hospitality and preferential service from an operator designed to maintain or increase their custom.
Neil McArthur, chief executive of UKGC, said: “We have introduced these new rules to stamp out malpractice in the management of ‘VIP’ customers and to make gambling safer. Our enforcement work has identified too many cases of misconduct in the management of VIP schemes and this is the last chance for operators to show they can operate such schemes appropriately.
“We understand that the number of customers signed up to ‘VIP’ schemes has already reduced by 70% since we challenged the industry to get its house in order, last year. Whilst that is a sign of the positive impact our innovative approach to collaborative working can have, these new rules are designed to ensure progress continues to be made to protect vulnerable customers.
“Operators can be in no doubt about our expectations. If significant improvements are not made, we will have no choice but to take further action and ban such schemes. These new rules are part of the Commission’s comprehensive programme of tougher enforcement and compliance activity which has also seen the introduction strengthened protections around online age and ID verification, improved customer interaction practices, and the banning of gambling on credit cards.”
-
Industry News6 days ago
Pennsylvania Skill, powered by Pace-O-Matic, congratulates PA Gaming Control Board and casinos on a banner 2024 with record monthly revenue
-
Latest News6 days ago
FBM Foundation spreads holiday cheer with initiatives in Brazil and the Philippines
-
Asia5 days ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News2 days ago
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
-
Compliance Updates5 days ago
Stakelogic Secures License to the newly regulated Danish market
-
Aquisitions/Mergers6 days ago
NODWIN Gaming Acquires AFK Gaming
-
Asia5 days ago
Nazara Publishing Announces Android Beta Release Date for FAU-G: Domination
-
eSports2 days ago
8Bit Creatives Joins Forces with ESFI as Talent Partner for WAVES Esports Championship 2025