888 Holdings Shows Interest in William Hill’s European Business

888 Holdings has declared an interest in purchasing William Hill’s European business.

On September 30, Caesars Entertainment announced it has reached an agreement to acquire William Hill in a deal worth £2.9bn ($3.72bn).

The US operator intends to focus on the US sports betting market and is seeking buyers for all William Hill’s non-US operations, including its UK and European businesses.

As a result, 888 CEO Itai Pazner suggested if an opportunity arose, the operator wouldn’t rule out expanding its business.

“We are going to look at any asset that can be relevant for us, and within that list, if that opportunity (to buy William Hill’s assets) comes our way, that could be relevant for us,” Pazner said.