Latest News
How Does 888 Casino Stay Relevant After So Long in the Market?
Many online gamblers will not be able to recall the first time 888 Casino entered the market. That is perhaps due to the fact it was originally called Casino-on-Net and was established in 1997. Based in Gibraltar, 888 Casino is one of the oldest online casinos and there is a great review here.
As with any online casino that has been in business for such a long time, it is important to improve and develop the business as it progresses with technology. The continued improvement of the design and layout of the website is one of the ways 888 Casino has managed to stay relevant after so long in the market. Every website that is still in operation since 1997 will obviously have seen great changes but with increased competition, 888 Casino must continue to develop from one year to the next.
For example, the 888 Casino current software is available in a web browser but can also be downloaded. The company have developed a series of dedicated mobile applications for the various branches of their business, including the casino. The 888 Casino mobile app closely follows the layout and navigation found on the desktop website but it has been condensed into an easy to use format for the smaller screen.
Continuing to update the website is one thing but to remain as one of the market leaders in the online gambling world, the introduction of new and fresh games is vital. The 888 Casino website has a specialist section containing new games and if they were not adding new games on a regular basis this would soon become redundant. The majority of new games added to the website are slots games and you will often find a new addition most weeks.
Then we come to the exclusive games and there is no better way to keep people returning to your online casino than by offering a range of games unavailable elsewhere. At 888 Casino, not only will you find a selection of exclusive slots games including A Nightmare on Elm Street, The French Revolution, Wild Saloon, Greedy Dragon, and Dawn of the Dinosaurs, you will also find a group of exclusive table games.
In fact, 888 Casino have been busy developing their own range of live dealer games including Live 888 Poker, Live 888 VIP Private, Live Pearl Blackjack, Live 888 Fiver, Live 888 Plus Blackjack, Live 777 Prime, Live 777 Roulette, and many more. You will struggle to find another online casino that brings you such a great choice of exclusive games and that is how 888 Casino continues to be one of the worldâs leading online casinos.
Continually pushing the boundaries of what is capable for an online casino, 888 Casino became the first exclusively online casino to be licensed in the United States in 2013. The situation regarding online gambling in the United States has always been complicated so for a company to operate a licenced online casino in the US was a massive step for 888 Casino. It cemented their place as one of the leading lights in the online casino industry.
Advertising often plays a significant role in the progress of an online casino. This can come in the form of sponsorship and television advertisements. For example, in 2019/20 888 Casino extended their deal as the sponsors of the New York Jets in the NFL. In terms of the benefits, it saw 888 Casino advertised extensively throughout the MetLife Stadium at home games. The 888 brand has also featured on the shirts of English football clubs and became the NFLâs first betting sponsor in the United Kingdom and Ireland.
888 Casino have even invited celebrities to play games including former Arsenal midfielder Ray Parlour and former TOWIE celebrity, Amy Childs. Having links with famous people certainly helps to keep the brand relevant.
However, what the majority of people are interested in is the choice of games and that is where 888 Casino continues to excel. You will find slots, jackpots, video poker, table games and a live casino on the website. There is even the possibility of participating in a table game at the 888 Casino live elite lounge, providing exclusive roulette and blackjack tables with higher limits.
All of the above factors are combined with great ongoing bonuses and together they help to keep 888 Casino relevant, even after so long in the market. You will find a promotion link on the 888 Casino website, including a generous welcome bonus to tempt new players.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphinaâs affiliates.
Among the number of benefits, Endorphinaâs Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphinaâs team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th â 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the âNuevos Horizontesâ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: âOne of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a âreally monstrous eventâ and the data is supporting that opinion.
âAll of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately whatâs happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.â
She added: âThe industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
âThe iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
âBy consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.â
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bactaâs Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenochâs top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bactaâs âGoing for Growthâ theme set against the new political landscape punctuated by Labourâs landslide General Election victory in July and Novemberâs election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bactaâs Executive Director (Government Relations) said: âFirst of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by Julyâs snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.â
He added: âOur keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!â
He continued: âThe Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated ÂŁ270 million in tax and contributes ÂŁ1.9 billion to UK GDP.
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