Relax Gaming launches with Gamesys Group plc in major UK deal

Relax Gaming, the igaming aggregator and supplier of unique content, has gone live with Gamesys Group plc, bolstering its UK presence and market reach.

Relax’s broad portfolio of quality slot games are now available across the operator’s online casino and bingo brands, including popular sites Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.

The supplier’s wide-ranging collection of third-party studio and aggregated games has been seamlessly integrated at the highest speed, together with its popular proprietary portfolio, with headline titles Money Train 2, Temple Tumble and Snake Arena among the line-up.

Relax Gaming’s UK market penetration has increased significantly in 2020 with the company having signed several landmark agreements with some of the biggest names in igaming.

This latest integration with Gamesys, increases the supplier’s reach in the UK, as well as other key European markets where the operator is active, and cements its position as a go-to aggregation platform for top tier online casinos.

Daniel Eskola, Relax Gaming CCO, said: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.

“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”

Simon Mizzi, Marketing Director at Gamesys, said: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships.

“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Now celebrating its 10^th year of serving the industry’s leading online casino operators, Relax Gaming provides its partners with a broad portfolio of over 1000 slot and casino games that is consistently improved upon with new proprietary titles and third-party content.