Pronet Gaming to bolster sports betting solution with Sportal365 deal

Platform provider to integrate cutting-edge sports content management system (CMS)

Next-generation platform provider Pronet Gaming has partnered with Sportal365 to integrate the supplier’s sports content publishing platform.

Pronet Gaming will soon be able to offer its clients Sportal365’s pioneering CMS, which seamlessly integrates sports data with editorial content, alongside pre-game and live betting odds, to enhance user engagement.

Designed to organically combine operators’ betting pages and editorial coverage, the publishing platform also includes a host of features that boost customer conversions such as video streaming and betting monetisation.

The deal comes as Pronet Gaming continues to advance its fully customisable platform with content that powers differentiation for its partners, complementing the provider’s superior local expertise that has seen it significantly expand in emerging markets in recent months.

Alex Leese, Pronet Gaming CEO, said: “Pronet Gaming is always looking to add features that enable our clients to set their brand apart and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.

“Since delivering tailored solutions is at the heart of our strategy, we’re pleased to be enhancing our sportsbook platform with a product that takes the end-user experience to the next level.”

Stilian Shishkov, CEO of Sportal365, said: “As a technology-led provider like us, Pronet Gaming is an exciting partner to team with up, particularly given their growing footprint in emerging markets.

“By optimising how content is delivered to players to improve engagement our content platform will fit perfectly with their focus on providing bespoke products that boost brand differentiation.”