Africa
DraftKings and Peermont Launch PalaceBet in South Africa

DraftKings Inc. and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, today announced the successful recent launch of PalaceBet (PalaceBet.co.za), a mobile and online sportsbook powered by DraftKingsâ cutting-edge B2B sports betting technology.
âThis collaboration brings together two organizations committed to providing South Africaâs sports fans with the most dynamic and innovative sports betting experience,â said Shay Berka, DraftKingsâ Chief International Officer. âWe are delighted that DraftKingsâ B2B technology is powering Peermontâs entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.â
Peermont will utilize DraftKingsâ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermontâs customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.
âPeermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,â said Nigel Atherton, Peermontâs CEO. âTogether weâll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.â
The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.
âIt was a no-brainer to partner with DraftKings,â says Iain Gutteridge, PalaceBetâs General Manager. âThe way weâre looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.â
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