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Social Chain-owned GameByte launches first publisher-led e-commerce brand

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Social Chain-owned GameByte launches first publisher-led e-commerce brand
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The move makes GameByte the only social publisher in the world to own every step of the consumer journey.

The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories

A proprietary e-commerce platform will provide media buyers with total transparency and insight

84% of GameByte’s surveyed followers* said they want to buy with GameByte

Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.

On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.

Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.

GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.

GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”

The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.

Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.

The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.

While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.

GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.

Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”

The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.

*These figures are based on a survey of 1,569 gamers from the GameByte community.

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THE UNIT SHAKES UP AMATEUR FOOTBALL WITH DRIBBLE

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The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, is playing its part in the revolution of grassroots football in partnership with fantasy football operator Dribble.

Dribble brings a Moneyball sports-analytics approach to the amateur game by presenting players with the chance to track their performance, while connecting with the wider football community to earn recognition for their on-pitch performances.

Players can track their games and see their data, earning points based on how they, and their team, perform in matches. Players vote for their player of the match each gameweek, and profiles and rankings will update automatically after each gameweek.

The Unit, as an experienced supplier in the field of designing and developing robust, scalable platforms, has worked on this innovative product from concept to launch. The beta version of Dribble is now live across five amateur UK football leagues, covering more than 600 players.

Paddy Casey, Co-founder at The Unit, said: “It’s been a pleasure to work with the team at Dribble on this project. At The Unit, we pride ourselves on having the ability to provide bespoke software development services, addressing unique business requirements and challenges.

“By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.

“We have enjoyed the process of working with the Dribble team and we are proud to have been part of the early stages of their journey. We are sure they will make their mark in the world of fantasy football, and this will certainly shake up the market.”

Kirk Flitton, Founder and CEO at Dribble, said: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.

“We were delighted to introduce Dribble to football players recently, and we have been assisted through to launch by the expert software development The Unit provides.

“Dribble has been built to help every player tell their football story, and we are extremely excited to see how the platform can grow and develop in the coming seasons in a whole new era for grassroots football.”

With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

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Latest News

Stretch Network Crazy Promotion

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Stretch Network Crazy Promotion
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Stretch Network is thrilled to announce a crazy opportunity to engage and reactivate small- and medium-stakes poker players with the launch of our latest tournament.

Tournament Details:
Name: CRAZY?! [Overlay Edition]
Guaranteed Prize Pool: €11,111
Buy-in: €1
Re-entry: €1
Start Time: 17:00 (UTC+0)
Date: November 24, 2024
Table Format: 8-max
Max Players: 2000
Entry Phases: Starting from just €0.1

This event is guaranteed to have an overlay, providing exceptional value and sure to generate excitement within the community.

Collaborate to make CRAZY?! [Overlay Edition] an unforgettable experience for your players.

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Latest News

TaDa Gaming Releases “Ocean Hunter”

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Renowned iGaming content provider, TaDa Gaming, is taking players on a deep dive to immersive play in latest Fishing-Shooting release Ocean Hunter. Adding to the thrilling gameplay, multipliers to 1000x and a host of underwater creatures offering significant bonuses are circling the Ocean Hunter and his net.

With Fishing-Shooting games, there are no paylines or reels, the whole screen is the game. Ocean Hunter enables players to play from the position of the Hunter on his boat; and in a change to cannon and ammo fire, a high speed net is cast, ready to capture anything and everything within the vicintity for even bigger rewards. Plus, every cast of the net adds to the Energy Bar Accumulator, building up to activate the Free Electric Net feature.

The ocean floor is a busy place for the Hunter as schools of fish, shivers of sharks and pods of whales race past. Whether Hammerhead or Razor Shark or Killer Whales, net one of these giants and trigger the Rainbow Feature for wins of 2x for sharks and 3x for whales.

Ocean Hunter is a game of strategy and skill. The settings allow for players to single out their chosen creatures by bonus value or multiplier level and fully personalise their experiences.

Multiple choice is offered with three rooms – Newbie, Joy and Honor, each with different volatilities from low, medium to high, different Lucky Wheel rewards from 500x, 750x to a max of 1000x but all offering both solo and multiplayer capabilities for social gaming opportunities.

Every click has the chance to trigger the Lucky Wheel with up to 1000x depending on which room players choose. In addition, between one and four additional multipliers of 2x, 3x and 5x are randomly applied to segments of the wheel to take the rewards even higher.

Each successful catch sees showers of gold coins pour down the screen and stack up in towers on the win counter, creating a magical visual display and recreating the feel of the casino or arcade.

Enhanced with a Sixties style “perfect pop” soundtrack and TaDa’s signature fine detail, high quality graphics and cinematic animations, the underwater hunt is the place to be this November.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Fishing-Shooting games are known for being easy to grasp and getting more strategic the deeper in players get. Ocean Hunter delivers this style of play in a mobile first, fast paced and exciting adventure. It’s a great introduction for those new to Fishing-Shooting and an immersive challenge for more experienced players.”

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