GVC Holdings PLC to Change its Name to Entain PLC

GVC Holdings PLC has announced that it is going to change its name to Entain PLC as the company sets out a new strategy focused on “sustainability and growth.”

GVC said that customer protection and growth into new, regulated markets will be at the core of its new strategy.

GVC’s brands in the UK include Ladbrokes and Coral, while in the US, it is part of the BetMGM joint venture.

“Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection,” Shay Segev, Chief Executive of GVC Holdings, said.