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GVC Holdings PLC to Change its Name to Entain PLC

Published

4 years ago

November 13, 2020

Niji Narayan

Reading Time: < 1 minute

GVC Holdings PLC has announced that it is going to change its name to Entain PLC as the company sets out a new strategy focused on “sustainability and growth.”

GVC said that customer protection and growth into new, regulated markets will be at the core of its new strategy.

GVC’s brands in the UK include Ladbrokes and Coral, while in the US, it is part of the BetMGM joint venture.

“Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection,” Shay Segev, Chief Executive of GVC Holdings, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.