Playtech Integrates Affordability UK into its IMS Platform

Gambling technology company Playtech has integrated Affordability UK into its IMS platform as its latest move to support operators in meeting regulatory requirements. Affordability UK can accurately and reliably identify customers whose gambling spend may be unsustainable.

Affordability UK is provided by eKYC and fraud detection specialists TruNarrative, extending the company’s partnership with Playtech to deliver a leading range of player onboarding and verification services.

“As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players. TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators,” Ian Ince, Chief Compliance Officer of Playtech, said.

“Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list. Affordability UK offers unique insight into a player’s ability to afford their bets, as well minimising the requirement for physical payslips and document submissions, creating a low-friction experience. We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling,” John Lord, CEO of TruNarrative, said.