Betsson Sweden Launches “Supporter Auction” Initiative to Provide Financial Support to Hockey Clubs

Betsson, together with SHL, has launched a “Supporter Auction” initiative to provide financial support to the hockey clubs in Sweden.

Several unique collectibles are available on the online auction site Tradera and all the money will go to the clubs. Approx. 100 items will be auctioned on Tradera as a way to enable supporters to back their team in this special way. The initiative also encourages supporters and former players to join and look for any old treasures they may have that can be put up for the auction.

“We have been the head sponsor of SHL since 2018 and even though we continue as usual in many ways, it is impossible to ignore the fact that perhaps the most important ingredient is missing. In the wake of covid-19 and the fact that the clubs in the SHL now play with greatly reduced audiences, we feel that our role as a sponsor is more important than ever. That is why we, together with SHL, have created the Supporter Auction initiative. Partly to raise money for each club, partly to enable supporters to get their hands on unique hockey gems, but also to increase the engagement in Swedish ice hockey during these challenging times,” Robin Olenius, PR manager at Betsson, said.