Industry News
BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value

BtoBet has released its latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape.” The report highlights the requirement to increase player lifetime value.
The report seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.
The report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:
- How they are responding to the player-driven market;
- How well do they know their customers;
- How loyal are their customers;
- Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.
-
eSports3 days ago
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh
-
Asia6 days ago
Bloomberry Resorts Corporation Appoints Gregory Francis Hawkins as Director, President and COO
-
eSports6 days ago
Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025
-
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – June 9-15
-
Conferences in Europe6 days ago
Gaming in Germany Conference: November 11, 2025 | Save the date!
-
Interviews6 days ago
From Cost Center to Growth Driver: Rethinking Geolocation in a Regulated World
-
Compliance Updates6 days ago
EGT Digital is a licensed iGaming provider for Gibraltar
-
Conferences in Europe6 days ago
PIN-UP Global to Participate in IGB L!VE London