Latest News
Yggdrasil to offer successful game mechanics to YG Masters partners
Yggdrasil Gaming, the leading global publisher of online gambling content, has extended its YG Masters program to offer its studio partners access to all its popular proprietary mechanics including Gigablox™, MultiMAX™ and Splitz™.
The new proposition will enable studios to rapidly develop new titles using Yggdrasil’s hugely successful mechanics as a launch pad, lifting player engagement to new heights.
Two existing YG Masters partners, DreamTech Gaming and Bang Bang Games have already signed up to Yggdrasil’s new offering and will develop games featuring the mechanics next year.
The mechanics, all introduced in 2020, have proven extremely successful in several titles in Yggdrasil’s games portfolio. Gigablox™, featuring in Lucky Neko and Hades, is all about gigantic symbols appearing on the reels leading to massive wins when stacked.
Splitz™, incorporated into Temple Stacks, Neon Rush and Syncronite, splits mystery symbols on the reels for more ways, extra scatters, longer lines or bigger clusters, while MultiMAX™ made its debut in Multifly! and sees multipliers accumulate on the reels for cascading wins.
The new proposition adds additional value to the YG Masters program which already enables partners to create and distribute gaming content using Yggdrasil’s revolutionary GATI technology. GATI is a preconfigured, regulation-ready development toolkit. It enables studios and game developers to apply standardised technology to develop and distribute games around the world.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “The competition in the slots market is immense. Using recognised and successful mechanical frameworks at the heart of a game is key to attracting players and turbo charging the game performance so this was a natural next step for us to take.
“Our proprietary mechanics have been a revelation this year, so much so that we have had to recalibrate what successful releases look like. Driven by these triumphs we are thrilled to now share this opportunity exclusively with our YG Masters partners. We are excited to see the first titles in this new wave of games launch in 2021, helping our studio partners grow and expand their offerings and delivering on our shared vision.”
Frank McPolin, Managing Director at Bang Bang Games, said: “Bang Bang Games could not be more excited about the opportunity to leverage the Yggdrasil mechanical frameworks. We are huge fans of the games Yggdrasil has already released with these frameworks, and big admirers of how they are going about the business of building them into recognisable brands. Our game design goblins are currently locked away in the Bang Bang dungeons and will be tirelessly flogged until they emerge with something amazing. We look forward to bringing our own twist to these incredible mechanics.”
Halvor Dahl, Business Manager at DreamTech Gaming, said: “We’re thrilled to further extend our partnership with Yggdrasil and to utilise their highly successful mechanics in upcoming releases. With access to Yggdrasil Gaming’s exciting mechanical framework, DreamTech Gaming will be able to further build on our already highly successful partnership and offer new and exciting game concepts combined with our state-of-the-art graphics and design.”
Latest News
SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).
The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.
The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.
James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”
The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.
Balkans
EGT’s Gods & Kings Link with first installation in Bulgaria
EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.
“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”
The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.
“Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”
Affiliate Industry
Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!
HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.
While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:
Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.
SEO: Strategies to optimize your online presence and drive more traffic to your platforms.
Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.
Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.
Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.
Special Offer: 30 Free Tickets for Affiliates and Operators!
To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.
Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.
Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/
Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!
Stay tuned for more updates and detailed agenda announcements.
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