Bragg Gaming Group has launched its full turnkey solution with Czech land-based casino operator Kings Entertainment A.S. (Kings). Kings will operate their online business in the Czech Republic under the brand Kingsbet.

Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localised sportsbook integration in partnership with Altenar.

Bragg provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.

Bragg’s FUZE player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.

Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg.

The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Company’s second PAM and turnkey partner in the Czech Republic.

Bragg Group Chief Executive Officer Matevž Mazij said: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online.”

“The new regulations make this an exciting time to be in the Czech market,” Mazij added.

David Vaněk, Chief Executive Officer of Kingsbet, said: “Over the past 8 months, both teams worked very hard to prepare the launch of “kingsbet.cz” ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.

“Kingsbet will offer players ‘The King’s experience’ in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Bragg’s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”

Founded in 2003, Kings Entertainment operates three land-based casinos: the Kings Rozvadov, Admiral Rozvadov and Hilton Prague properties. At Kings casino in Rozvadov, known as the biggest poker arena in Europe and a premier gaming destination, a variety of poker tournaments including W.S.O.P. are held attracting more than 500,000 visitors per year.

Kings has a 40% share of the Czech land-based casino market and now has ambitious plans to expand into online gambling, an expansion which will be supported by Bragg technology and expertise.

The Czech online casino market is projected to achieve approximately $1 billion in gross win in 2024, according to H2 Gambling Capital. This figure represents growth of 30% on a year-over-year basis from 2023’s figures.

Under previous Czech gambling regulations, operators were only able to offer online RNG games explicitly licensed under the Czech Gambling Act.

Following pressure from operators, this list was widened to include live dealer games (live casino), an amendment which came into force on January 1, 2024.

The inclusion of live dealer games was one of a number of amendments made to existing Czech gambling laws, the most wide-ranging of which was the introduction of a new streamlined licensing regime for operators.

REEVO, a leading B2B content and aggregation platform in the iGaming industry, has announced a strategic partnership with Smartbet, a rapidly growing iGaming software development company.

The partnership underscores REEVO’s commitment to providing top-notch gaming experiences and further strengthens its position in the iGaming industry. By integrating REEVO’s engaging content with Smartbet’s innovative solutions, both companies aim to enhance player engagement and deliver exceptional gaming experiences.

Gagik Asatryan, Chief Executive Officer at Smartbet, said: “This partnership marks a new chapter in our journey to deliver innovative solutions and push the boundaries of online gaming. We are excited to work with REEVO and look forward to the incredible adventures that await.”

Petra Maria Poola, Head of Sales, REEVO, said: “In the ever-evolving landscape of iGaming, our partnership with Smartbet is a beacon of innovation and shared vision. Together, we are setting new benchmarks for player engagement and satisfaction. This alliance is not just about enhancing our offerings—it’s about reshaping the future of online gaming.”

The partnership promises to deliver innovative, high-quality products that will enhance the overall gaming experience for both players and operators.

The first installation of Mermaid’s Quest is already a fact. After gaining popularity at various expos and obtaining the needed certification, the multigame premiers on the Bulgarian market can be found in the gaming halls of Palms Bet, Varna.

“We are proud that players can finally experience the multigame first-hand and we are excited to hear the feedback,” Biser Bozhanov, Director of Business Development and Strategy at CT Gaming, said.

The visitors can dive into the underwater theme and enjoy 12 games, linked to a progressive jackpot, allowing the chance of winning the big prizes with a single spin.

“We hope this installation will solidify the partnership between the two companies. We are proud of this product, and we can’t think of a better place for the first installation than in Palms Bet in Bulgaria’s sea capital – Varna,” added Mr. Bozhanov.

“Mermaid’s Quest was a hit during the latest exhibitions in Belgrade, London, and Las Vegas, and it will undoubtedly conquer the whole South-Eastern European region. The multigame experience is unique and has been developed to satisfy all customers’ needs and expectations,” said Biser Bozhanov.

Besides that, Mermaid’s Quest is certified for Bulgaria, it also possesses a certificate for Georgia, which facilitates the company’s agenda for expanding the installations abroad.